Job Title: Content Marketing Specialist

Department: Group Kitchen Appliances

Team: Content Marketing

About the role

We are seeking a talented and experienced Content Marketing Specialist to join our team. This role will be primarily responsible for developing and growing our website content, focusing on writing SEO-optimized articles for the kitchen appliance industry. If you have a passion for creating engaging content, a strong understanding of SEO, and in-depth knowledge of kitchen appliance products, we would love to hear from you.

Responsibilities

1. Content Planning & Development

  • Conduct keyword research, competitor analysis, and market trend analysis within the kitchen appliance sector to build an effective website content strategy.

  • Plan, propose topics, and develop detailed content structures for website articles (blog posts, product introductions, user guides, product comparisons, etc.).

2. SEO-Optimized Content Creation

  • Directly write high-quality, SEO-optimized articles, ensuring keyword optimization and article structure to achieve high rankings on search engines.

  • Ensure content provides valuable information to readers, encourages engagement, and drives conversions.

  • Optimize on-page SEO elements such as titles, meta descriptions, URLs, images, internal links, and external links.

3. Content Management & Updates

  • Publish, manage, and update content on the website.

  • Regularly review, evaluate, and optimize existing articles to maintain SEO effectiveness and content relevance.

4. Collaboration:

  • Collaborate closely with the Marketing, Sales, and Product teams to ensure content aligns with business objectives and brand messaging.

  • Support the development of other content types as needed (e.g., social media content, email marketing).

5. Performance Research & Analysis (nice to have)

  • Utilize SEO tools (Google Analytics, Google Search Console, Ahrefs/Semrush, etc.) to monitor and analyze content performance, providing recommendations for improvement.

  • Stay updated on new Google algorithms and SEO trends to apply them to the content strategy.

Qualifications

  • Bachelor's degree in Marketing, Journalism, Communications, or a related field.

  • 1+ Year of experience in a Content Marketing role, with a strong preference for in-depth experience in website content and SEO.

  • Deep understanding of various kitchen appliance products (air fryers, dishwashers, induction cooktops, ovens, blenders, etc.) and market trends.

  • Strong understanding of social media platforms and their respective audiences.

  • Excellent writing skills, creative thinking, and the ability to articulate ideas clearly, engagingly, and persuasively.

  • Proficiency in Office Suite (Microsoft, Google, Lark,...)

  • Preference will be given to candidates with a portfolio of website/SEO articles related to the kitchen appliance industry.

What we offer

  • Salary range: Negotiable + Performance-based Bonuses (15-20 salary months annually)

  • Social insurance and healthcare coverage upon successful completion of the 2-month probationary period. Private health insurance (after 6 months of employment) and employee assistance programs (birthdays, sick leave, hospitalization, and other personal needs).

  • Opportunities for training and development, including potential for training at our Chinese headquarters for high-performing employees.

  • Regular team-building activities, year-end parties, and other social events to foster a positive and engaging work environment.

Working hours

  • Monday - Friday: 8:00 AM - 17:00 PM (1.5-hour lunch break: 12:00 PM - 1:30 PM).

  • Saturday: 8:00 AM - 11:30 AM (or work from home as per manager's discretion).

Important Notes

  • The recruitment team will contact candidates who best meet the job requirements.

  • The successful candidate will sign a direct employment contract with Smartlink Vietnam - the exclusive partner of Joyoung in the Vietnam market.

Contact Us

  • SMART-LINK TECHNOLOGY VIETNAM CO., LTD

  • Website: https://smartlinkvietnam.com/

  • Email: tuyendung@smartlinkvn.com.vn

  • Please send your application to the following email address: tuyendung@smartlinkvn.com.vn

  • Phone: 0283.535.5658

  • Zalo: 0988.828.603 (HR)